These days you can’t throw a brick at your computer without hitting a story about Twitter and Facebook (and each time I read one I find myself with the urge to throw a brick at my computer).
Yes, Twitter and Facebook are the darlings of the media for the time being, and it seems no one gives a rip about blogs anymore. That hot topic of yesteryear is now a fad of the past, much like Chia pets and Snuggies. Wait, you haven’t heard of a Snuggie? Be really disappointed you missed out on that one.
Where was I? Oh yes, blogs. They’re over. Done. Kaput. They are so 4 years agoâ€¦
But wait…actually, they’re not.
A Weeding Out of Sorts
What’s happened as the press has turned its attention to the next big thing is that the long-tail of blogs, the thousands of new blogs created each day by non-techies looking to announce what they ate for lunch has waned, and they have now gathered on Facebook or Twitter to talk about that important second meal of the day…among other critically important topics.
And that’s why now is a fantastic time to start a blog.
The masses have grown weary of the blog “fad” just as they grew weary of the “email” fad in the late 90s, the “internet” fad in 2000, MySpace and Friendster in 2007/2008, and how they’ll grow tired of the Facebook and Twitter fads in 2010 and move on to something else.
The good news is that once the fad is forgotten you’re left with the people who are serious about the medium and who provide original ideas worth spreading. There are still millions of blog readers out there looking for high-quality content, and with fewer new blogs launching and more and more blogs being abandoned in favor of Twitter and Facebook there is more room for new, high-quality writing than there was two years ago.
It’s almost like the clock is moving backwards to 2004/2005 when blogs when there was much less noise in the blogosphere, but a smaller audience of commited, early adopters.
I’ve been posting more and more recently, and my audience has grown faster than at any point in this blog’s history. People, and especially the web-savvy audience, will always seek new thoughts and ideas…the fewer people who are creating them the easier it is to build an audience.
The Permanence of Blogs
Several bloggers I follow have moved to Twitter and are no longer updating their blog. That’s a mistake. When Twitter dies down what then? Blogs are not like the fads I listed above; they will be around with or without the unwashed masses.
Blogs are not reliant on a network effect, they will always be exceptional at spreading original, thought-leading ideas, interacting with customers, and receiving crazy rankings from Google, which is known to love how blogs are structured and constantly updated. In addition, the rise of Twitter has, if anything, increased the need for new content since many tweets are simply outbound links.
The web is going to stay the web for the time being, and blogs are a major foundational piece of how the web works because they plug into its core – blogs are, after all, just websites. Websites that constantly thirst for new content.
Whereas MySpace, Friendster, Twitter or Facebook could close up shop tomorrow and they’d be forgotten in a few months (a couple have been forgotten already), blogs will be around forever. Or at least as long as there is a thirst for original content and interactions beyond having to follow someone, friend them, or communicate in 140 characters or less.
Because someone has to continue creating original content and ideas. What are all these tweets supposed to link to?