Yep, that’s me (photo by jmpk).
Somehow I allowed myself to get talked into doing the Pecha Kucha at the 2009 Business of Software conference in San Francisco (seriously though, I want to thank Jeff Atwood for convincing me to go through with it).
Pecha Kucha is 20 slides, 20 seconds each…in 6 minutes 40 seconds you are done. And it’s twice as hard as it sounds.
I hope to share a video of the talk with you in the coming weeks, but for now here are a few resources I mentioned during the talk that I want to provide to anyone interested.
The presentation was titled Marketing is Design: Three Words that Increased Sales 1000%, and was based on an a post from about 8 months back.
Given the terse nature of the Pecha Kucha I focused the talk on the point that you should always be testing, and talked very briefly about how Google’s Website Optimizer allows you to do that quite easily. I also included some examples of smart companies and individuals who test.
(note: they are timed to automatically flip every 20 seconds).
- Google Website Optimizer
- Getting Started with Google Website Optimizer
- Google’s A/B Testing with Gmail
- Frank Lutz
I recorded a screencast that I mentioned during the talk. It’s for anyone who wants to setup an A/B test using Google Website Optimizer. It’s a lot faster than you think; you can setup your first test in under 5 minutes.